Playing with the potentials of paper to re-frame the experience of reading a book, or the form of a book itself. In a similar way, thinking about the concept of "reframing" an experience usually expected from a certain object?
Kim, E. 2010, Horsey, product design, accessed 16 March 2011, <http://design-milk.com/horsey-by-eungi-kim/?utm_source=feedburner&utm_medium=Google+Reader&utm_campaign=Feed%3A+design-milk+%28Design+Milk%29&utm_content=Google+Reader>.